Monday, October 21, 2013

CHAPTER 3 : EVALUATING A COMPANY’S EXTERNAL ENVIRONMENT



I will share with you what I have learned in the class of Strategic Management This objectives are to :-
  • Become aware of factors in company’s broad macro-environment that may have strategic significance
  • Gain command of the basis concepts and analytival tools widely used to diagnose the competitive conditions in a company’s industry
  • Become adept at mapping the market positionsLearn how to use multiple frameworks
  • Analysis is the critical starting point of strategic thinking – Kenichi Ohmae – Consultant and Author
  •  Here are the lists on the way to analyze and evaluate company’s external environment.

1.             PESTEL analysis








2.       Five Competitive Forces


3.       Strategic Group Mapping

4.       Key Success Factors


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