Chapter 6 : STRATEGIC OFFENSIVE PRINCIPLE

Ok guys,, I will focus on two things that I am interested in this topic.

For this topic I have learned on the STRATEGIC OFFENSIVE PRINCIPLE. This principle is a one of the strategy that can be use by the company to defense their current strategic planning. It is also to lower the firm’s risk from being attacked by the competitors.

Competiting in the marketplace is like war.You have injuries and casualties,and the best strategy wins – John Collins – NHL executive

• Offer low cost; ex: offered by Air Asia which they provide low-cost ticket for their customer
• First to-market with next generation; ex: Microsoft x-box
• Continuous product innovation; ex: Apple product (i-phone, i-pad)
• Good ideas of other firm; ex: android
• Guerilla warfare; hit & run (social media) ex: Facebook
• Preemptive strike; ex: Nippon

So here i would like to share about strategic offensive principles that i have learned in last class. This strategic offensive is option when a firm or company to improve market position.

• ·  Focus on relentlessly building competitive advantage and then converting it into sustainable advantage.
• ·  Apply resources when rivals are least able to defend themselves.
• ·  Employ the element of surprise as opposed to doing what rivals expect and are prepared for. 
• ·  Displays a strong bias for swift, decisive, and overwhelming actions to overpower rivals. 
• ·  prepared for. 
• ·  Displays a strong bias for swift, decisive, and overwhelming actions to overpower rivals.